Case Study on Apollo Hospitals Essays

Case Study on Apollo Hospitals Essays Case Study on Apollo Hospitals Essay Case Study on Apollo Hospitals Essay Apollo Background (evolution since inception) Analysis of Apollo’s internationalization strategy  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 2 Apollo Hospitals, started as the first corporate hospital of India, has grown remarkably 1 2 First super-specialty Hospital in India – Early 1980s y Liberalization and Growth – Late 1980s; early 1990s 3 4 Wide Scale Marketing Efforts Focus on middle and lower strata of Society 5 Global expansion and local penetration 1983 – Dr. Prathap Reddy established the first ever corporate hospital of t h it l f India – Faced skepticism in his campaign that superspecialty hospital was viable in India – Was able to attract doctors from the west 1986 – At the personal urging of Dr. Prathap Reddy, the then Prime th th P i Minister of India, Rajiv Gandhi, liberalized the Hospital Sector. Apart from individual patient and doctor referrals, which served as primary d i marketing tools in the 1980s, Apollo exercised various print, audio and video marketing tools   1990s onwards Till early1990s, the services of Apollo were restricted to the elite strata of society lit t t f i t criticism that its services were not for the masses. Apollo has already expanded to more than 45 Hospitals and more th 250 d than Apollo Clinics in India and abroad Apollo faced Has centers of excellence in Sri Lanka, Bangladesh, Ghana, Nepal, Nigeria, Dubai, Qatar, Kuwait, etc. Apollos business began to grow in the 1990s, with the deregulation of the Indian economy, which drastically cut the bureaucratic barriers to expansion and made it easier to import modern medical equipment The successful  coronary bypass operation of the Vice President of India in 1993 gave a major boost to the Apollo brand and visibility. Apollo reacted by expanding its services to the poor class Has set aside free beds for the poor Has set up a trust fund Is pioneering remote, satelliteremote satellite linked telemedicine across India Made an IPO and raised $4. 6 million in 1983 Further initiatives include South Africa, Tanzania, Mauritius, Yemen, Oman, Bahrain, Oman Bahrain Vietnam and Thailand, among others 3  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. ..  and has become the single largest private hospital group in Asia 1983. India Chennai Apollo attracts more than 10 million patients in India itself, from over 55 countries 2006 India Chennai1 Hyderabad1 Delhi1 Kolkata1 Ahmadabad1 Others (4)1 Others (250) 2 Overseas SiL k 1 Sri Lanka Bangladesh2 The UAE2 Nepal2 Ghana2 Nigeria2 UK2 Saudi Arabia2 Leadership, Quality and Network The Apollo Hospitals Group is recognized as the Architect of p p p g Healthcare in India It is the largest corporate entity in healthcare in Asia and the third largest in the world It has won multiple accolades both inside and out of India. The Apollo p p Hospital in Chennai was the first Indian hospital to be awarded IS0 9002 and ISO 14001 Certifications and has been named â€Å"Best Private Sector Hospital in India† by The Week magazine Apollo manages over 6400 beds in different centers and is currently involved in either the management or ownership of 45 hospitals in India and abroad (1) Apollo Hospitals (2) Apollo Clinics Source: Literature Search, Company website  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 4. Apollo Hospitals Group – The Group has an integrated business model (‘Across the Healthcare Spectrum’) ( p ) Third Party Insurance Health and Lifestyle Clinics Pharmacy Retailing Tertiary Education Healthcare Services Strategy p Implementation Consulting HOSP info Clinical Trials System Telemedicine  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 5 Apollo Hospitals Group– Companies, besides Hospital Offers Business Process Outsourcing and IT solutions and services Apollo Health Street Incorporated. to global clientele Established in 1999 Largest retail pharmacy chain in India and has round-the-clock Apollo Pharmacies operations maintains a stock of prescription drugs, OTC medicines and other health and body-care related products Moving towards offering e-prescription based services Acts as a catalyst for students and is complementary to the existing MedVarsity Online Limited (MOL) education system over 1500 hours of medical content that is accessible to the medical community Established in 2000. Apollo Telemedicine Enterprises Limited E t i Li it d (ATEL) Allows the participant sites to collaborate with institutions in India and abroad and provides their clientele access to healthcare in areas not adequately served by the medical community Established in 1999 www. redseerconsulting. com. 6  © 2009 RedSeer Consulting Confidential and Proprietary Information. Apollo Hospitals Group– Companies, besides Hospital Its the largest Third Party Administrator (TPA) in Asia affiliated to Family Health Plan Limited (FHP) 1700 major Corporates and manages 4. 7 million lives Initiated ‘managed care’ to control rising medical costs, and to make medical facilities accessible for greater number of people Online Hospital Equipment Services Private Limited An electronic equipment exchange for medical devices and high end technology products used in the delivery of medical care It provides expert advice and services on technology, technocommercial issues Delivers family-focused primary healthcare services through Apollo Health Lifestyle Ltd (AHLL) branded Apollo clinics across India and its neighboring countries. Used information Technology to create an e-marketplace that Keimed. com Limited would service Apollo and others through an end-to-end, logistic p g g solutions partnerships for effective inventory management and control  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 7 AGENDA Apollo Background (evolution since inception) Analysis of Apollo’s internationalization strategy  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 8 Drivers for International Expansion Huge opportunity. Large unmet need for high quality medical care Greater ROI Large unmet need for high quality medical care – High unmet demand, specially amongst people who could not afford to travel abroad for treatment – Major procedures like open-heart surgery were unavailable – The medical treatment in many Asian and Gulf countries was conducted sloppily, using low quality equipment Greater ROI Certain foreign markets such as Gulf countries were lucrative as countries, they could generate higher ROI  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 9. Apollo’s used the OLI Paradigm effectively for International expansion Ownership: While the hospital group has maintained its ownership Ownership Advantages g it has found that in order to remain competitive and achieve scalability it needs to relinquish some of power and has adopted the franchising model in order to expand Internalization: Used an internal strategy of leadership, quality and leadership Internalization Advantages network. The chain has spun of subsidiaries under its main brand which include Apollo Clinics, Apollo Pharmacy etc. Apollo is continually characterized by change and innovation. Strategic inorganic and inorganic expansion in order to rapidly ramp up and help keep the company abreast with the dynamic business environment Location: Apollo has firmly reaffirmed in its strategy the belief that â€Å"more is sure†. The chain apart from setting up multiple hospitals and clinics in each city have now set it footprints in tier 1,2 cities alike. It has aimed to become a global brand by setting up centers in Dubai and other Asian countries and is continually looking to expand d Location Advantages  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 10 Apollo’s branding and demand generation initiatives focused on individuals, referring doctors and corporations General public and individuals. Awareness of high quality medical care and stress illness prevention Targeted mailings to promote Apollo clinics for various therapies such as diabetes, asthma, back pain, cancer and cardiology Introductory discounts to attract first time users Developing an internal system to respond to all consumer queries promptly Regular advertising in a variety of media to target urban  consumers Screening programs for illness such as cancer and tuberculosis in rural areas Local Doctors. Individual visits by Apollo sales force, to local doctors to build relationships Frequent mailing by Apollo to the doctors, to keep them informed about the hospitals services and procedures Track number of referrals made by individual doctors in a computerized database Inform and update referring doctors about the progress made with the patients Encourage Apollo doctors to participate in national Medical Association meetings to increase the Hospital’s familiarity to doctors across the nation. Corporations Corporate and government employers – Less price sensitive than those who paid out of pocket Target key decision makers such as top executives, human resource managers, trade union leaders and company medical advisors Mailings and individual visits Conduct programs at the companies to increase awareness and teach skills such as first aid  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 11 Apollo has taken various key Initiatives to increase international presence and operational efficiency Strategy Increased emphasis on Managed Hospitals Description Apollo built the first HMO (Health Maintenance Organization) in 1995, on the lines of HMOs in the USA. USA It provides all medical care as needed to its members in return for a fixed annual premium premium. The HMO combines two methods of expansion – building wholly owned facilities and licensing Increased emphasis on Managed Hospitals in order to reduce risk, cost and to increase geographical reach Licensing will help spread Apollo’s influence and recognition more quickly than building wholly owned facilities Improvement in efficiency and cost reduction Improvement in efficiency through better asset utilization of all existing facilities Cost Reduction through simplification of processes in the areas of materials, manpower and financing. Aggressive marketing to access overseas markets – measures such as publicizing successful Aggressive marketing Has established an AIC (Apollo Information Centre) network, establishing government-private partnership for patients to be sent by the respective Treatment Abroad Committees referring Treatment Committees, private patients through health insurance HMOs and TPAs and through local doctor referrals surgeries, awards, accreditations, alliances/ partnerships and accolades Backward Integration. There is increasing focus on providing wholesome health solutions, integrating to the Indian methods of wellness. Source: Literature Search  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 12 Apollo Hospitals has also taken other steps to expand its reach and penetration globally The only international training organization for the American Heart Association Technical International Affiliation and Accreditation support from Texas Heart Institute and Minneapolis Heart Institute for Cardiology and Cardio Thoracic surgery Exchange programs with hospitals in the U.  S. and Europe S Association with the Mayo Clinic and the Cleveland Heart Institute, USA Associate of the Johns Hopkins University, USA. International I t ti l Research Alliances Apollo Hospitals has entered into various alliances to broad base its value proposition St Cell Research and Th Stem C ll R h d Therapy – July 2005 Tied up with Histostem, part of the Delaware Corporation, for the development of a sustaining and mutually-beneficial relationship in Cord Blood Stem Cell Research and Therapy in India Medical and Business Collaborations ? July 2005 – Collaboration with Johns Hopkins to jointly develop state of the art concepts state-of-the-art concepts, technology, partnerships with clinical departments especially in Oncology, Neurosciences and Cardiology, nurse education, telemedicine, clinical research and medical education The local partnership approach has worked very well for Apollo p p pp y p Local Partnerships/ JVs – Local Partner Local partner usually deals with many local issues, besides providing capital, such as provision of land and dealing with local authorities, doctors and other interest parties Help in creating a sound clientele base – Apollo – Partial capital investment, and management Example A ll H E l Apollo Hospitals Group in a joint venture with it B it l G i j i t t ith its Bangladeshi partner STS l d hi t Holdings, Dhaka Source: Literature Search.  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 13 Apollo’s success can be attributed to its organization around ‘Five Stars’ to give patients advanced medical care possible at high quality Medical Personnel Hired top quality medical personnel – top caliber, renowned doctors and su geo s e e surgeons were a key to Apollo’s reputation a d se ce ey po o s eputat o and service The presence of top specialists garnered referrals from throughout the world. Apollo took every opportunity to publicize the accomplishments of its doctors Effective application of the latest medical technology has been a critical part of Apollo’s service and appeal to patients and consultant doctors Equipments have always been expensive but Apollo never compromised Medical Technology Employees Motivation – Employees have been the ‘middle star’ for Apollo, signifying their p y p , g y g central role in the success of the Hospital. Every individual is valued Culture – Strong sense of community Compensation – 10-20% higher than the industry average Every employee is expected to take responsibility for each patient’s every patient s need Every employee has to go through an induction training which emphasizes on grooming, etiquette and hygiene and stressed ‘Never forget to thank a patient’ Focus on a number of ways to serve patients better than the competition Patient health has always been the most important indicator of success and hence the hospital has always been focused on providing the best medical outcomes www.redseerconsulting. com. 14 Hospitality. Values Source: Literature Search, Harvard Business Review RedSeer Consulting Confidential and Proprietary Information.  © 2009 Apollo is looking to expand aggressively in other international markets Fiji Mauritius West Asia The Caribbean islands International Expansion E i Africa Mongolia Georgia Kazakhstan  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 15 Thank You! ([emailprotected] com) ( @ d lti )  © 2009 RedSeer Consulting Confidential and Proprietary Information. www. redseerconsulting. com. 16.

The last financial crisis 2007-2009 Research Paper

The last financial crisis 2007-2009 - Research Paper Example The economic crisis was associated with great losses of financial wealth, economic output, increased government interventions, psychological consequences among other significant costs. This paper will assess the extent to which the Qatar and other countries in the Gulf Cooperation Council were affected by the financial crisis. Impact of the Financial Crisis of 2007-2009 on the Gulf Area Introduction This paper aims at studying the impact of the global financial crisis of 2007-2009 on the countries in the Gulf Cooperation Council (GCC), or the Gulf Area. The Gulf Area is an economic and political Union of Arab states around the Persian Gulf including Kuwait, Bahrain, Saudi Arabia, Oman, The United Arab emirates and Qatar. The cooperation was established in 1981 to foster unity and trade and cooperation among the member states. The Gulf Area consists of the fastest growing economies mostly due to the revenues gotten from huge deposits of natural resources such as oil and natural gas. T his paper will largely be based on the impact of the global financial crisis on the economy of Qatar with some examples drawn from the other countries in the Gulf area. Petroleum is the backbone of Qatar’s economy and accounts for about 70% of the countries revenues (Read, 2009). The GDP of Qatar ranks among the robust in the world and it has become a major player in the global economy from the region. This essay will try at analyze the impact of the global financial crisis on the economy of Qatar as well as its reaction to the crisis as well as how the other countries in the Gulf were affected. The main objective of this essay will be to answer the question as to how the last financial crisis (2007-2009) affected the economic situation in the Gulf area. The economic crisis of 2007-2009 was associated with great losses of financial wealth, economic output, increased government interventions, psychological consequences among other significant costs (Read, 2009). Although the f inancial crisis began in the Western countries, its impact was felt across the world, with most economies feeling the impact. The crisis is deemed by most economists as the worst financial crisis ever since the Great Depression that befell in the 1930s. The 2007-2009 global financial crisis resulted in downturns in major stock markets across the world, and threatening the collapse of some of the largest financial institutions in major economies around the globe (Read, 2009). This resulted in government interventions to bail out banks and other financial institutions as well as big companies in order to protect the economy from collapsing. Some of the results of the financial crisis across the globe included massive prolonged unemployment, high interest rates, and housing crisis among others. The crisis also led to a reduction in global economic activities between 2007 and 2012 and played a major role in the debt Crisis in the European countries (Fried, 2012). The global financial cr isis has been attributed to various causes, mostly from the West. According to the U.S. Senate’s Levin-Coburn report, the financial crisis occurred as a result of complex, high risk financial products and cases of undisclosed conflicts of interests among different parties, as well as the inadequacy of proper regulators. Most critics have pointed out to the repeal of the Glass-Steagall Act (1999) of the US as the origin of the financial

ART HISTORY Essay Example | Topics and Well Written Essays - 1250 words

ART HISTORY - Essay Example This construction is often used in bazaars in some of the Arab markets today. Pei and Parteners.The Bank of China, 1989 was constructed as beautiful architectural masterpiece with geometrical perfection of the mathematical design of each piece of glass. This was the precursor of his constructing the pyramids of the Louvre. Architecture in the commercial world has been transformed into art in itself. The design of Pei, the US Pavillon of Budminister Fuller and the beautiful buildings of Frank Lloyd Wright are just a small indication of how architechure has changed since the early 1950's. Art is to be beautiful to the eye visible at 180Â ° and promote social cohesion. Chapter 10: MORTALITY AND IMMORTALITY Man was deified and made immortal through art. 3000 BCE were the Pyramids in Egypt or the Chichen Itza in Mexico. Because of many social changes including the overcrowding of cities, graveyards became the responsibility of civil authorities. This can be seen in the Romanticism era wi th Pere LaChaise in 1804. (p265). As more controls were established less ornaments were allowed on gravestones. In some graveyards, stones were discontinued all together as in Memorial Lawn outside of Los Angeles. It is significant to bring up the Mausoleum of Mao Zedong in Tiananmen Square (p 266) for the architecture of the building and for the statue outside. A similar edifice can be seen in North Korea and in Moscow. There are two photos in this section which the writer feels should go in Chapter 12. Chapter 12: SOCIAL PROTEST AND AFFIRMATION The following two photos were in the last chapter for the number of people who have died. It is important to look at the date of publication of this book and the six years that have past and the importance of social affirmation. "Modern commemorative art serves a psychological need of loss" and of closure. The AIDS Memorial Quilt is a commemorative work which promotes cohesion. Other commemorative works in Chapter 11: USA MARINE CORPS WAR ( p 297) and the Vietnam Veterans Memorial, (p 1982) No other time in history have people been able to congregate in masses to mourn their losses. The most significant piece of architecture today is the computer designed Liberty Tower or 7TC. Land has been broken and it is scheduled to be finished in 2013. This site represents a corporate structure built will a shape that has never been used before which has no national or cultural significance. It will be used a memorial for the thousands who have died and who have died in war. In building one of the highest buildings in the world, it will be a social protest and a social affirmation that terrorism can be won. The context might be considered subjective to those who were not part of September 11 2001. Context therefore is depended on the person's culture. An American reading this report will not have the same perspective as someone from an Eastern

Silas Marner Essay Example for Free

Silas Marner Essay In the book Silas marner, George Elliot uses many themes to bring the book alive and also to grasp the reader’s attention. Silas marner is written by a woman who named herself George Elliot as a mean to publish her novels. Themes are used in this novel to portray what George Elliot was trying to show the readers. One of the themes in Silas marner is class; being centered on two households, marner’s cottage by the stone pit and the Cass marner, the red house, these two settings represent class extremes. The cottage is showed as the ramshackle abode of the lowest member of raveloe society; the manor is a beautiful home filled with gentry and a location for dances. Elliot shows many intersections between the two households. Dunstan Cass, who is a member of the upper class, enters marner’s home looking for money. Silas marner who is from the lowest class and miserable, raises a squire’s granddaughter as his own child, despise the fact that she is from an upper class family. The rainbow tavern and the church in raveloe are also places where class differences are present. The rainbow is a different place when the â€Å"gentles† are having a dance (ch. six). In these times, the lesser villagers like mr. Macey, reign over the rainbow, telling stories. Secondly, at the church, the higher members of society sit in assigned seats at the front of the church while the rest of the villagers sit in the back and watch. In both these places, although everyone recognizes the status differences between the lower and higher class, this doesn’t not seem to be a problem in raveloe. In raveloe, strict boundaries of class do not necessarily lead to greater happiness among the higher classes. Those with money or those who have a little money tend to be the most harned and corrupt characters, such as Dunstan, Godfrey and even silas, before he found Eppie. The person in silas Marner who is most oppressed by circumstances, is Godfrey Cass, who finds himself at the mercy of a lower class wife, who fails to have children of his own and ends up envying the bond of a lowly weaver and his daughter. Silas and Eppie, on the other hand, though they do not have status or wealth, seem to enjoy unmitigated happiness. Nevertheless, being in a higher class shows that when there is a crime or something goes amiss you are never suspected because you are in a higher class so you would never stoop to those standards. For example, when silas’s gold was stolen, even though it was Dunstan Cass who was from the higher class who stole it, he was never suspected because he was in a higher class. Instead they suspected Jem Rodney, a low class peddler. Why did they suspect him and not someone from a higher class? Because being in a higher class, no one ever thinks you would do something like steal from a miser. Only because the higher class portrays an image as to having it all and are happy and perfect. Dunstan Cass is a clear example that even though you are in a higher class, you have that one person who does not uphold the standards and stoop lower than a lower class person would. Another theme of silas Marner is the nature of chance, and perhaps the only inference one can make about chance as read in the novel is that chance cannot be trusted. Everyone has good or bad turns but we never know which is which until later in life. Take into consideration when silas loses his gold, he thinks it is the worst thing that could ever happen to him. When you think about this, you realize it was one of the best things to happen to silas because losing his gold gave him a clear space in his life to love and take care of Eppie like she was his own. Looking at godfrey cass, he believes the death of his first wife and marner’s subsequent adoption of his daughter, was an amazing stroke of good fortune, but as we read and realized it turns out to be horribly the worst in the end. He ends up wanting his daughter Eppie in his life more than he wanted Nancy. Godfrey realizes it was wrong to pretend that Eppie was not his child, which he paid for in the end. We realize that chance is not so random after all but guided by the author. The characters end up meeting their faith, the good were rewarded or ended up lucky, while the bad were unlucky or punished. For instance Godfrey stated that he â€Å"passed for childless once† because he wanted to and, unfortunately, he â€Å"shall pass for childless now against his wish†. Even so, the novel also reflects the complexity of reality, and chance serves this purpose as well. Near the book’s end, the wise Marner says, despite his perfect happiness, â€Å"Things will change, whether we like it or not; things won’t go on for a long while just as they are and no difference†. Which means pain will come, joy will come, and no one can learn from each revolution of the wheel fortune.

Joseph Stalin :: essays research papers

Joseph Stalin’s official reign of terror ended with his death in 1953, but the effects of his autocratic rule continued for many years to follow. His lasting hold on the people of the former Soviet Union still lingers in a few brainwashed minds. In the article "Stalin’s Afterlife" and the movie "Russia’s War - Blood Upon the Snow", Stalin is portrayed as the monster really was and should be remembered as. It said in "Stalin’s Afterlife" that "Stalin’s policies created a holocaust greater than Hitler’s.", which unbelievably is true. The horror of the crimes Joseph Stalin committed against his own people is appalling. For example, Stalin’s plan for collectivization resulted in the death of twenty million people. The great five-year plan to turn the peasant farmers into one, huge farming community brought on famine, starvation and eventually death to twenty million peasant farmers. Another atrocity that Stalin was responsible for was the forced labor camps known as Gulags. "...the murderous forced labor camps of the Gulag archipelago - victimized tens of millions of innocent men, women, and children for more than 20 years." Millions of people were sent to the Gulag camps from 1939 through 1953, for the crime of doing absolutely nothing. There were "...eight million souls (a conservative estimate) who languished in Soviet concentration camps every year between 1939 and 1953." under the horrible conditions at the Gulags. Every year Stalin, in his paranoia sent millions of people off to their deaths. "Russia’s War - Blood Upon the Snow" brought into view a more detailed, personal account of Stalin’s atrocities. People recalling memories they had of what it was like to live under Stalin’s paranoid rule. During his five-year plans to become a more industrialized nation, Stalin had thousands of people forced into building the White Sea Canal. They were made to continue working until they dropped from exhaustion. When it was completed in 1933 the workers who were still left were drowned in the canal. Another paranoid act Stalin ordered to be carried out was the murder of over a thousand members of the seventeenth congress. When Stalin held a vote to elect who the general secretary would be, three hundred votes were against him. He feared that he would be overthrown by Sergei Kirov, who only received three votes against him. Joseph Stalin, over a short period had Kirov murdered as well as one thousand out of nineteen hundred sixty-six committee membe rs and ninety-eight out of one hundred and thirty-nine central committee members.

Consumer Attitudes Towards Counterfeit Products Essay

Counterfeit products and materials are knock-off, bootleg, pirated or other illegally produced materials that are produced and sold in violation of the Intellectual Property Rights (IPRs) of others or in a manner that fraudulently represent their quality or origin (Porteus, 2002). Despite the various anti-counterfeit efforts of multinationals and international trade organizations, counterfeiting continue to pose a significant and growing threat to businesses, both in developed and developing countries (Vida, 2007; Maldonado and Hume, 2005). Vida (2007) observed that even in the face of technological advancements that facilitates easy recognition of genuine products, and the legal pressures buyers and sellers of counterfeit products, global businesses still lose billions of dollars to counterfeiters annually. The annual cost of counterfeiting is estimated at $200 billion and the international trade in counterfeit products is believed to account for between 3-5% of overall world trade. Most threatening is the fact that several bodies such as the International Anti-counterfeiting Coalition (IACC) and International Intellectual Property Institute (IIPI) agree that international trade in counterfeit product is booming. However, it should be emphasized that the total losses due to counterfeiting, annually, should not be measured in terms of the economic devastation caused to genuine product manufacturers, its effects on hundreds or thousands of jobs worldwide, increase in the cost of marketing genuine products, reduced brand equity and trademark owner reputation. Most importantly, the threat to consumer health and safety that counterfeit product poses cannot be overemphasized (Vida, 2007; Maldonado and Hume, 2005). Although, counterfeiting is a global problem, it appears to have a more significant effect on UAE for a number of reasons. Managing Intellectual Property, an internet magazine on counterfeiting, reports that while UAE is one of the fastest-growing economies in the world, it is also renowned for luxury, tourism, business and rapid development. Particularly, its free trade zone that offers attractive incentives for business, especially due to its location at the centre of the Middle East and the Arab states of the Gulf Cooperation Council (GCC) countries also create the right environments for counterfeiters to market their products. The close proximity of the free trade zone to leading counterfeit producing Asian countries and its status as a transshipment hub also greatly increases the country’s problems with counterfeiting. A recent study carried out by PricewaterhouseCoopers and reported in the magazine stated that counterfeit products make up to 68. 5% of automobile parts in the market, with fake pharmaceuticals, the least hit sector, accounts for 0. 2% of products in the market. It is therefore very critical that all efforts must be directed towards reducing this menace, and obviously, reducing counterfeiting, must involve be from the supply or the demand side. Augusto de Matos, Ituassu & Rossi (2007) rightly contend that actions towards counterfeiting can arise from both supply and demand sides. While acting from the supply side include understanding the incentives, rationale and factors that encourage or influence people to engage in manufacturing counterfeits, the demand angle involves understanding consumer attitudes and willingness to purchase fake products (Vida, 2007). Authors have largely argued that the supply side of counterfeiting has received an undue amount of attention in recent times, with the demand side largely ignored. Also, it is an established economic fact that supply is driven by demand; it is safe to suggest that the increase in global counterfeit trades is partly driven by the increasing consumer demands for cheap, substandard products. For example, the rise in the market for non-deceptive counterfeit products strengthens this argument. Thus, understanding the demand side could be the most important tool in fighting counterfeiting globally. In this regard, this paper, therefore, intends to investigate consumer attitudes or willingness to purchase counterfeit products in Abu Dhabi using a questionnaire approach to unravel the various factors and influences that shape consumer attitudes and behaviors when it comes to purchasing counterfeit products. Theoretical Framework Vida (2007) noted that since the mid 1990s when Elisabeth Hirschman, expressed the need for researchers to explore the ‘dark-side’ of consumer behaviors, literatures investigating and explaining the various factors that influence consumer purchase behaviors, especially with regard to illegal or counterfeit products, have increased considerably. Building on the â€Å"willingness to pay† concept, Vida conceived explored consumers’ willingness to purchase fake products. The author contended that demographic and socio-economic factors like age, gender, education, marital status, income and religiosity shape consumers’ attitude towards counterfeits, innovativeness (desire to be unique) and social pressure. These three, in turn, influence consumers’ willingness to purchase counterfeit products. Also, Xuemei and Veloutsou (2005) in their exploratory study, also reports that personal and social factors significantly influence consumers’ purchase behaviors. The authors contended that personal and social factors such as: value consciousness, normality susceptibility, novelty seeking and collectivism, and five attitude measures: reliability of the product in question, functionality of the product, recognized social benefits of purchasing the product, risks of purchasing and legality of purchasing, influence consumer purchase of counterfeit products. The study found that novelty seeking significantly influences consumer purchase of counterfeits products due to the similar or sometimes, superior quality of counterfeit products. Moreover, in a more elaborate study, Augusto de Matos, Ituassu and Rossi (2007) also found that price quality inference and previous experience, among others, significantly increases the chances of consumers purchasing fake products. This study, drawing from the findings of the studies mentioned above, contends that a consumer attitude towards counterfeit product greatly influences their purchase behavior. It also hypotheses that previous experience with safety concerns, quality of counterfeits with respect to the price, and the intention to use counterfeits to test the product before purchasing the genuine brands, shape consumer attitudes towards counterfeit and subsequently, their purchasing of counterfeit products. Augusto de Matos, Ituassu and Rossi (2007) rightly point out that quality and price are two fundamental factors that shape consumer purchase behavior. Traditionally, consumers believe that lower priced products are of lower quality, and this is largely the case with deceptive counterfeit products. However, with non-deceptive counterfeits products, consumers are offered products of similar or superior quality, compared to the genuine products, at lower prices. The combination of low price and high quality is bound to improve consumer attitudes towards counterfeits. For this reason, it is expected that: Counterfeits with superior quality enhances consumers’ perception and attitudes towards counterfeit products. Safety concerns are one of the most important issues with counterfeit products. These products have been known to pose significant threat to consumer health and safety, especially when it concerns medications and household items. However, not all consumers consider counterfeit goods to be unsafe or dangerous. It is expected that: Consumers who consider counterfeit goods to be unsafe and dangerous will have unfavorable attitudes towards counterfeit products, and vice versa. Lastly, novelty seeking can also influence consumer attitude towards counterfeit products. This feeling refers to individuals’ need for a sense of worth or social recognition; people always want to be seen as special and capable of affording material things. The increasing materialism in the world means that people that cannot afford the finer things of life feel unworthy. Since the presence of cheaper and yet quality counterfeit products provide the opportunity to afford these luxuries, individuals in the lower economic range are often willing to purchase such counterfeit products. Thus, it is expected that the sense of novelty influences consumer attitude towards counterfeit products. Method To investigate the influence of the factors discussed above on consumer attitude towards purchasing counterfeit products, this study surveyed a cross section of individuals in the city regarding their perceptions of counterfeit products. The research instrument adopted was questionnaire. The questionnaires, consisting of a hundred direct questions in Likert scale style, varying from 1 (completely disagree) to 7 (completely agree), were distributed to students on campus at several shopping centers. Because the questionnaires, in most cases, were self administered, respondents were encouraged to answer all the questions provided. Due to this, a total of 95 valid and usable questionnaires were collected at the end of the survey. Of the 95, 30 were below 20years old, 45 between 21 and 25 years old, with the rest above 26years old. With respect to education, more than half of the respondent had at least high school certificate, and interestingly, almost all of them (about 80%) had purchased counterfeit product in the past. Results Table I below presents the total number of questionnaires collated and the mean of responses for each of the variables under investigation. As presented in the table, the mean of respondents who rated superior quality, inexpensive trials and novelty as important factors for considering counterfeit products were 4. 4674, 4. 2211 and 4. 0053 respectively; while the respective standard deviation were 1. 16843, 1. 35759, 1. 17881 N Attitude Superior Quality Tryout Novelty Valid 95 92 95 93 Missing 0 3 0 2 Mean 3. 5447 4. 4674 4. 2211 4. 0053 Std Deviation 1. 33188 1. 16843 1. 35759 1. 17881 Minimum 1. 00 1. 00 1. 00 1. 00 Maximum 7. 00 7. 00 7. 00 7. 00 Table I To further measure the influence of these variables on consumer attitude towards counterfeit products, correlation coefficient was calculated for the variables. The result indicated that all three variables significantly influenced consumer attitudes, with superior quality presenting the most significant influence. For superior quality, r = . 668, r = . 395 for counterfeit products as tryouts, r = . 653 for novelty (correlation is significant at the 0. 01 level for all variables . ) As obvious from the three scatter diagrams above, this study found a significant correlation between the superior quality of counterfeit products and consumers’ favorable attitude towards purchasing such goods. Also, the study showed that consumers see cheap counterfeit goods as an opportunity to tryout products before purchasing them or in other cases, as a better opportunity to own products they, otherwise, will not be able to purchase. Discussion and Recommendations Counterfeiting is a growing global menace resulting in the loss of several billions of dollars annually. In finding the right tool to fight this menace, researchers and policy makers have focused on either the supply side or demand side of the problem, although, there seem to be more attention on the supply side. This paper argued that demand is a major driver of supply and that by understanding the reasons and factors that encourage demand for counterfeits, the fight against counterfeiters will take a different and better dimension. In truth to this assertion, several authors have investigated the personal and social factors that influence demand for counterfeit products. In contribution, this study investigated the influence of three variables: superior quality of counterfeit products, using counterfeit goods as inexpensive trials before purchasing genuine ones, and novelty seeking impulses. The result of this study established the hypotheses proposed earlier that these variables significantly influence demand for counterfeit products. It is an established fact that price and quality are two major determinants of consumer purchase behavior. However, by presenting consumers with superior quality products at lower prices, the tendency to purchase these counterfeits products will be considerably higher than the genuine product, because in doing so; the individuals will be receiving higher value for lesser money than if they have purchased the original. It, thus, becomes easier for consumers to rationalize their actions. The case is also similar for the two other variables, counterfeit products offer consumers the chance of buying products they, ordinarily, will not be able to afford, or the opportunity to try the product before purchasing the original. In both cases, consumers are saving money and achieving their objectives. Recommendations It is apparent that, among other things, price and quality significantly drive demand for counterfeit products. Manufacturers of genuine should strive to provide consumers with products of similar or even quality, compared to fakes, at reasonable prices. Manufacturers should also stress the fact that by purchasing fakes, consumers are increasing the cost of genuine products and destroying the jobs of several others. For as Xuemei and Veloutsou (2005) pointed out, consumers are also influenced by the desire to be accepted by significant others, by emphasizing the moral aspect of purchasing fakes, manufacturers can significantly discourage consumers from purchasing counterfeit products. Conclusion Although, counterfeiting is a serious global problem, very little is known about why consumers choose to patronize such fake products. This study has shown that the superior quality of some fake products, their lower price, which enable consumers to try them out before buying genuine ones or to own products they would not have been able to afford, greatly improve consumer attitudes towards counterfeit products. It is recommended that manufacturers should strive to meet the quality and price of counterfeits to reduce the demand for fake products. References Augusto de Matos, C. , Ituassu, C. T. and Rossi, C. A. V. (2007), Consumer attitudes toward counterfeits: a review and extension, Journal of Consumer Marketing, Vol. 24 No. 1 pp. 36-47. Maldonado, C. and Hume, E. (2005), Attitudes toward counterfeit products: an ethical perspective, Journal of Legal, Ethical and Regulatory Issues, Jan-July. Managing Intellectual Property (2008), How to tackle fakes in the UAE, Available at http://www. managingip. com/Article/1940730/How-to-tackle-fakes-in-the-UAE. html (Dec 13 2008). Porteous, S. D. (1998), Organized Crime Impact Study Highlights, Paper Prepared for Public Works and Government Services of Canada, Cat. No. JS42-83/1998. Xuemei, B. and Veloutsou, C. (2005), Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK & China, Brand Management, Vol. 14, No. 1, pp. 211-222. Vida, I. (2007), Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products, Managing Global Transitions, Vol. 5, No. 3, pp. 253–270.

Using A After Certain Verbs Before Infinitives

Having trouble explaining the a in the following sentence?  Ã‚ ¿Quieres aprender a jugar baloncesto? Would it be the same explanation as the personal a or is it just like the English to play basketball? Or neither of these? 'A' After a Verb Before Infinitives There very well may be an explanation here, but Im not sure what it is other than thats the way it is. There are certain verbs, and aprender is one of them, that need to be followed by a when followed by an infinitive. Why Spanish would use aspirà ¡bamos a nadar (with an a) for we aspired to swim but querà ­amos nadar (no a) for we wanted to swim appears arbitrary. There appear to be no clear rules to indicate when a verb needs to have an a before a subsequent infinitive, although verbs that indicate some sort of motion — such as venir (to come) and llegar (to leave) — usually do. So do some verbs that indicate a change in action, such as empezar (to begin). Following are the most common verbs that should be followed by a before an infinitive. Note that many of the verbs listed have more than one meaning; the meaning given is one that is often intended when the verb is followed by a and an infinitive: Acceder (to agree to): Los empresarios accedieron a estudiar las demandas de salario. The employers agreed to study the salary demands. Acercarse (to approach): Josà © se acercà ³ a ver si yo estaba bien. Jose approached in order to see if I was OK. Acostumbrarse (to be used to): No me acostumbro a perder. Im not used to losing. Alcanzar (to manage to): No alcanzaba a comprenderlo. I wasnt able to understand it. Aprender (to learn): Los hackers aprenden a camuflar el cà ³digo de sus ataques. Hackers are learning to camouflage their attack coding. Apresurarse (to hurry): Me apresurà © a leer algunos de los volà ºmenes de la serie. I hurried to read some volumes in the series. Aspirar (to aspire): Carlos aspiraba a ser senador. Carlos aspired to be a senator. Bajarse (to get down, lower oneself): Todos se bajaron a observar el fenà ³meno. Everyone got down to see the phenomenon. Comenzar (to begin): Comienzas a pensar. Youre beginning to think. Comprometerse (to promise): Se comprometieron a bajar los precios. They promised to lower prices. Decidirse (to decide): Me decidà ­ a comprarlo. I decided to buy it. Dedicarse (to devote oneself): me dedico a hacer otro tipo de humor. I am dedicating myself to do another type of humor. Detenerse (to stop): Por eso me detuve a leerlo. Thats why I stopped to read it. Echar (to begin): Cuando salieron se echaron a correr. When they left they began to run. Empezar (to begin):  ¿Cuà ¡ndo empezarà © a sentirme mejor? When will I begin to feel better? Inclinarse (to be inclined): Me inclino a leer lo mejor de la literatura de autoayuda. I am inclined to read the best of the self-help literature. Ir (to go):  ¿Quieres saber cà ³mo vas a morir? Do you want to know how youre going to die? Llegar (to arrive, to succeed): Llegaremos a tener à ©xito. We will arrive at having success. Negarse (to refuse): Al principio se negà ³ a dar su nombre. At first, he refused to give his name. Parar (to stop): Pararon a comprar tortillas. They stopped to buy tortillas. Pasar (to come in): Pasaron a hablar con à ©l. They came in to talk with him. Ponerse (to start): Se puso a hablar en tercera persona. He began to talk in the third person. Quedarse (to remain): Nos quedamos a vivir con mi papà ¡. We stayed to live with my father. Resignarse (to resign oneself): Me resignà © a ser và ­ctima. I resigned myself to being a victim. Resistirse (to resist): Se resistià ³ a ser detenido. He resisted being arrested. Romper (to suddenly begin): La pobre mujer rompià ³ a llorar. The poor woman broke out crying. Sentarse (to sit down): Nos sentamos a platicar sobre cualquier cosa. We sat down to chat about all sorts of things. Tender (to tend to):  ¿Por que las mujeres siempre tienden a enamorarse tan rà ¡pido? Why do women always tend to fall in love so fast? Venir (to come): Vinieron a ganar dinero. They came to earn money. Volver (to do again): No volverà © a ser joven. Im not going to be young again.